The LCBO strike has entered its fifth day, and neither side is willing to budge.

On Tuesday, the province issued a letter to the organization’s head proposing new ideas for the liquor distributor, including a suggestion that the company better “champion” consumers’ demand for local Ontario products.

It was met with skepticism from those on the picket line, and the union itself maintained that its members are already champions of Ontario products.

Greg Scott, an OPSEU member, said the letter is fluff. “It doesn’t offer a guarantee for my future or for LCBO worker’s futures.”

He isn’t the only one echoing that sentiment. Political commenter Keith Leslie has called the ensuing battle between the government and LCBO a “battle of public relations.”

This follows Ontario Premier Doug Ford’s decision to post a video of himself having a good time barbequing “even though LCBO workers are on strike.”

“It’s just showing that this government everyday is going to be countering the side of the people on picket lines with some new booze policy or promotion of booze policy to try and counter the negative impressions of the strike,” he said.