P&G push for gender equality

Procter & Gamble, which makes products like Tide, Bounty, Old Spice, Pampers and Gillette, is pushing for gender equality in the ad business.

P&G set a goal Monday to have women direct at least half its commercials by 2023.

Women currently direct only 10% of commercials. P&G, which spends $7 billion a year on ads- making it the worlds biggest advertiser – also committed to pushing for gender equality in top marketing and creative jobs at advertising agencies.

It’s teaming up with Queen Latifah and Katie Couric as part of its initiative.