Justin Bieber teams up with Tim Hortons to launch new timbits

Canadian pop superstar Justin Bieber has teamed up with Tim Hortons to launch three new Timbit flavours.

The limited-edition flavours – called Timbiebs – include chocolate white fudge, sour cream chocolate chip and birthday cake waffle.

Timbiebs will launch exclusively in Canada and the United States on Nov. 29.

Bieber’s love for Tim Hortons is well documented with the superstar frequently posting about the restaurant on social media.

In a statement, Bieber said a collaboration with Tim Hortons has always been on his mind.

“Doing a Tim Hortons collab has always been a dream of mine,” said Bieber. “I grew up on Tim Hortons and it’s always been something close to my heart.”

Tims x Justin Bieber. Coming Soon. #Timbiebs. Canada and US Only. pic.twitter.com/12v6ZRurzw

— Tim Hortons (@TimHortons) November 10, 2021

Hope Bagozzi, Chief Marketing Officer for Tim Hortons, said Bieber has an “authentic, lifelong relationship” with Tims and the singer was incredibly invested while working on the collaboration.

“He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next,” said Bagozzi in a news release.

A lineup of Timbiebs merch will also be available in participating restaurants in Canada and the United States on Nov. 29.