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Girl Guides of Canada renames Brownies branch to ‘Embers’
The Girl Guides of Canada Brownies branch has been renamed to “Embers.”
The organization tells The Canadian Press that the previous name deterred some racialized girls and women from joining the outdoor adventure and activity group.
It says the new name is meant to be more inclusive and welcoming.
CEO Jill Zelmanovits says current and former members selected “Embers” in an online vote over “Comets.”
READ MORE: Girl Guides of Canada to change Brownies branch name
While the new name applies immediately to the Girl Guide branch for seven and eight-year-olds, she says it will take several months to update various websites, marketing materials and resources.
Zelmanovits says the name will be fully adopted by Sept. 1.
Other branches include Sparks for those aged five and six; Guides, who are nine to 11; Pathfinders who are 12 to 14; and Rangers who are 15 to 17.
